Amare Wear is e-commerce retail site for women's accessories. The scope of this project included logo design, wireframing and workflows, overall look and feel from digital to print, and the design of primary navigation pages. The selected look and feel of the web features minimalistic image blocks, high quality images, clean, minimalist descriptions and modern page design template. The entire website runs off a customized Shopify template.
Challenge: The primary design challenge for this site was to make it attractive to the right demographic, maximise page visit time, allow users to see the products clearly and also get basic information about each product with a clean page design. After experimentation with a few templates, formats, the current design and layout were chosen after fixing a few site performance issues.